Talks About




Leda Sanford’s  philosophy of life  is an outgrowth of her
lifetime in leadership positions in the publishing business.
She speaks from first hand experience on the subject of
career building , mothering, re-marriage, revising oneself
and aging in a youth focused nation. Fifteen years with
AARP and Age Wave exposed her to extensive research
on the aging baby boomers and as editor of The Boomer
Report , she forecast the imminent impact of boomer
behavior on all aspects of life in America and  identified
significant marketing trends that would evolve from this
major shift in the population.

As spokesperson for and Publisher of the repositioned
American Home Magazine in the mid seventies, she
promoted a new vision of American women who were
emerging from their traditional roles as homemakers
speaking all over the country on this concept.

Her passion for women’s empowerment has continued
into her mature years and was vividly expressed in the
motivational columns she wrote for Get Up & GO!, the
custom magazine developed by Age Wave
Communications in the mid ‘nineties.
Leda's new book,
Look for the Moon
in the Morning
, a
collection of
inspirational essays
written especially
for women

Click here for more.
Leda Sanford was
recently
interviewed on the
radio program
Money and You
Click here to hear
the interview