How to keep going, overcome defeat and losses and reinvent yourself at any age. A firm believer that “ it’s never too late to be what you could have been” ( George Eliot), Leda gives examples of how to continue to experience personal and professional growth in these challenging times.
Her thirty years of ups and downs in the volatile magazine business in New York and her life from 1970 to 2005 as one of the pioneer working women who led the way for the emerging new woman. What lessons were learned?
Leda Sanford’s philosophy of life is an outgrowth of her lifetime in leadership positions in the publishing business. She speaks from first hand experience on the subject of career building , mothering, re-marriage, revising oneself and aging in a youth focused nation. Fifteen years with AARP and Age Wave exposed her to extensive research on the aging baby boomers and as editor of The Boomer Report , she forecast the imminent impact of boomer behavior on all aspects of life in America and identified significant marketing trends that would evolve from this major shift in the population.
As spokesperson for and Publisher of the repositioned American Home Magazine in the mid seventies, she promoted a new vision of American women who were emerging from their traditional roles as homemakers speaking all over the country on this concept.
Her passion for women’s empowerment has continued into her mature years and was vividly expressed in the motivational columns she wrote for Get Up & GO!, the custom magazine developed by Age Wave Communications in the mid ‘nineties.
Leda's new book, Look for the Moon in the Morning, a collection of motivational essays written especially for women