Leda Sanford

Talks About

How to keep going, overcome defeat and losses
and reinvent yourself at any age. A firm believer
that “ it’s never too late to be what you could
have been” ( George Eliot), Leda gives examples of
how to continue to experience personal and
professional growth in these challenging times.

Her thirty years of ups and downs in the volatile
magazine business in New York and her life from
1970 to 2005 as one of the pioneer working women
who led the way for the emerging new woman.
What lessons were learned?

Leda Sanford’s philosophy of life is an outgrowth of her
lifetime in leadership positions in the publishing business.
She speaks from first hand experience on the subject of
career building , mothering, re-marriage, revising oneself
and aging in a youth focused nation. Fifteen years with
AARP and Age Wave exposed her to extensive research
on the aging baby boomers and as editor of The Boomer
Report , she forecast the imminent impact of boomer
behavior on all aspects of life in America and identified
significant marketing trends that would evolve from this
major shift in the population.

As spokesperson for and Publisher of the repositioned
American Home Magazine in the mid seventies, she
promoted a new vision of American women who were
emerging from their traditional roles as homemakers
speaking all over the country on this concept.

Her passion for women’s empowerment has continued
into her mature years and was vividly expressed in the
motivational columns she wrote for Get Up & GO!, the
custom magazine developed by Age Wave
Communications in the mid ‘nineties.